Jason, Rick, and Adam had spent years building software across industries like banking, check imaging, energy, trading, and agriculture — but the professional liability insurance space stood out. Conversations with clients revealed a shared frustration: insurance companies were juggling outdated technology with multiple disconnected tools just to manage underwriting, billing, claims, and customer service.
What started as a simple idea — to modernize policy quoting and renewals — quickly uncovered a deeper problem. The industry lacked a unified system designed from the ground up with insurance workflows in mind.
The team shifted focus from solving just one pain point to building eGravity, an all-in-one insurance platform that connects every department, simplifies operations, and improves the customer experience. With a shared vision, deep technical expertise, and a customer-first mindset, Jason, Rick, and Adam are transforming how insurance companies run their businesses — all from a single platform.
The name eGravity came about as a way to explain what the software does for you, the end user: it brings seemingly difficult tasks - down to earth. The logo needed to build on this idea, it needed to say eGravity is a software company - for the everyday person or business.
Newton's Apple. The apple is accelerated, since its velocity changes from zero as it is hanging on the tree and moves toward the ground. Thus, by Newton's 2nd Law there must be a force that acts on the apple to cause this acceleration. Let's call this force "gravity", and the associated acceleration the "acceleration due to gravity". Then imagine the apple tree is twice as high. Again, we expect the apple to be accelerated toward the ground, so this suggests that this force that we call gravity reaches to the top of the tallest apple tree. From that point on things fell into place, the need to incorporate the image of an apple, yet maintain the identity as a software company - the birth of the coded apple. The rest speaks for itself.